About Us

Vision

Brand Values

Mission

Our mission is to be a trend-setting brand that serves tennis, padel and pickleball. We believe tennis should not an elitist sport but a sport that can be played by anyone and everyone.

We’re on a mission to:

• support coaches and clubs by supplying high quality International Tennis Federation (ITF) approved tennis balls and equipment at competitive prices.
• sponsor competing juniors with tennis balls and rackets so more young people can pursue their dreams.
• lead the industry by introducing our innovative tennis ball, overgrip, and racket customisation service on a large scale, setting new trends.
• provide unbeatable customer service through personalised attention to meet client needs.

Democratisation

Our generous support programmes means that:

• more competitive players gain access to high value tennis equipment.
• more hard-working coaches and more smaller clubs gain access to additional revenue streams and low prices.
• more coaches, and clubs gain the ability to customise tennis balls and other equipment.
• all players, coaches and clubs, no matter who or where you are, benefit from our personalised and approachable customer service. When you get in touch with us, we guarantee a direct line to your own account manager.

Quality

All ODEA balls are ITF-approved, crafted with the finest rubber and felt combined with an innovative HYDROGUARD treatment to ensure excellent water resistance and long-lasting performance.

We are inspected and certified by SGS, a long established Swiss multinational organisation headquartered in Geneva, for manufacturing and technical quality. This means we meet the requirements of international standards and benchmarks set by global governments and standardisation bodies.

Integrity

We strive to ensure the highest international standards in employee conditions, fair remuneration, ethical & non-discriminatory business behaviour, and protection of the environment.

We are therefore inspected and certified for Business Social Compliance Initiative (BSCI) compliance. The BSCI is authorised by Amfori, the leading global trade association, whose Code of Conduct provisions are based on the standards of the International Labour Organisation (ILO), the UN Charter of Human Rights and national laws and regulations.

Compliance with BSCI mean that we incorporate Amfori Code of Conduct into our business practices and supply chain.